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Political communication through non-political social media: Testing an expressive citizenship model

Author:

D.M.S. Gayanika

NSBM Green University Town, LK
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Abstract

Substantial studies have investigated nature of citizenship and various aspects of conceptualization of citizenship from informed, dutiful to self-actualizing models. The main reason to this shift is political changes and their impact on civic engagement in political participation. Young generation in digital era is identified as transformed citizens from informed to expressive citizens with heavy use of social media, especially Facebook. This study examined the association between young Facebook users’ social and entertainment expressive Facebook use and their interactive political expression as an alternative model to traditional citizenship models.

How to Cite: Gayanika, D. M. S. (2020). Political communication through non-political social media: Testing an expressive citizenship model. NSBM Journal of Management, 6(1), 18–25. DOI: http://doi.org/10.4038/nsbmjm.v6i1.51
Published on 31 Jan 2020.
Peer Reviewed

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