Reading: A Methodological Journey Through Ethnography


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A Methodological Journey Through Ethnography


Seuwandhi B. Ranasinghe

University of Colombo, LK
About Seuwandhi B.
Department of Management and Organization Studies

Adam Smith Business School, University of Glasgow, UK
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Reflecting on my commitment to an ethnographic study, this paper argues that an employment of ethnographic methods in a management control study can enable the marginalised to be heard and shared against postcolonial-patriarchal controls. It illustrates how my pre-fieldwork exposure shaped an in-fieldwork engagement into a post-fieldwork reflection until I realised my theoretical contribution: a management control perspective on the marginalised voices of female participants. The message here is that only such close engagements can unpack a multivocality of the researched, which positivistic research methods cannot achieve.
How to Cite: Ranasinghe, S. B. (2016). A Methodological Journey Through Ethnography. NSBM Journal of Management, 2(2), 107–134. DOI:
Published on 12 Dec 2016.
Peer Reviewed


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